As the direct-mail vendor for Steve Daines’ U.S. Senate campaign, Arena knew our mail needed to cut through the noise. Steve Bullock was a popular Governor, and Steve Daines was still serving his first term. To deliver Daines a victory on Election Day, we had to increase Bullock’s unfavorability while also reminding voters why they elected Daines in 2014.

Arena focused our efforts in the mailbox on defining Bullock as a radical liberal who was out of touch with Montana values and misused taxpayer funds. Our mail strategy relied on targeted messages and creative designs that helped to define Bullock.