Oregon’s Second District consists of 6 DMAs. Facing a cash disadvantage, Arena implemented precise targeting online and in the mailbox, and provided additional reach to Republican primary voters in areas where the campaign was not able to spend on television. Arena’s industry-leading targeting and relationships with numerous digital platforms allowed us to focus on high-propensity Republican primary voters who would respond to the Bentz for Congress message.
In addition to our industry-leading targeting, our unique and high-quality designs helped deliver victory for Bentz. Our experienced in-house design team was able to produce creative concepts that allowed us to deliver a clear message to voters with limited campaign resources.
