WHICH PIECE WORKS BEST?
ABSENTEE BALLOT APPLICATION TESTING – AZ-08, OH-12 & WI SPECIAL ELECTIONS
Which type of
direct mail piece
is most effective for
absentee ballot
applications?
- Plain artwork vs. political artwork
- Pre-filled voter info vs. blank application
- Prepaid return postage vs. postage required
- Initial application piece vs. follow-up second piece
- Envelope package vs. flat 11x17 folded to 8.5x11 package